On the Internationalization Process of Firms: a Critical Analysis
نویسندگان
چکیده
Even though international marketing has been challenged because of theoretical and methodological shortcomings, very few researchers have actually attempted to analyze the weaknesses based on principles of theory evaluation. In this article, the author examines two types of models addressing the individual rirm's internationalization process. A theory evaluation is performed based on the explanation and the falsification criteria. In order to improve the internationalization models, some measures are proposed.
منابع مشابه
An Export-Marketing Model for Pharmaceutical Firms (The Case of Iran)
Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...
متن کاملAn Export-Marketing Model for Pharmaceutical Firms (The Case of Iran)
Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...
متن کاملAnalyzing Correlation between Internationalization Orientation and Social Network
The research on social networks and collaborative strategies has highlighted from the mid of 1980 which has contributed to the success and development of firms. The relationship and communication with trade partners in overseas help success of firms in entering to foreign markets and improve new partners and new markets abroad. Doing firm internationalization in foreign countries faces some ba...
متن کاملHistorical Analyzing of Reconceptualism: implication and intentions related to it in Curriculum Field
This paper conducts a historical analysis of the meaning and aims Reconceptualism in viewpoint of Pinar et al, including methodology and critics related to it in curriculum field from 1960s to 2010s. For this means, 25 papers and 4 books of Pinar et al were studied by methods of document and textual analysis through an analytical-critical approach. Critiques of Wraga and Hlebowitsh as alternat...
متن کاملAn Analysis of the Relationship Between Staff Qualification and Export Readiness of Pharmaceutical Companies: The Case of Iran
Export and the readiness to export constitute the first step of international marketing, which are affected by both internal and external factors of firms. One of the most important internal factors is the presence of skilled personnel. The purpose of this study was to define the relationship between staff qualification and encouragment with the readiness level of Iranian pharmacuetical firms ...
متن کامل